Put Some DeYoung on Your Yeti

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There are few artists as immediately recognizable as Derek DeYoung. Derek's bold images have changed the look of fly fishing. Now he's looking to change the look of your Yeti cooler. These new Yeti cooler accessories are styling and tough as nails. They'll give your cooler,...

Maven Fly, Fly Fishing Gear For Women, By Women

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Quality you can feel, style you can't help but see. Women's fishing clothing is a tough market and one too many fly fishing brands ignore all together. With women being the fastest growing demographic in fly fishing, it's nice to see a company like Maven Fly...

New Partnerships, New Products from Fishpond

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FISHPOND IS AN IDEA FACTORY! The thing I love about these guys is, they never stop innovating. This year is no exception and the best example may be their new Co-Lab products. Fishpond has partnered with Chaco and Voormi to develop new products unique in fly...

New Designs from Howler Brothers

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ON THE WATER TECH WITH OFF THE WATER STYLE. That's the mission of the boys at Howler Brothers and there's not a more distinctive brand in fly fishing. Always cool, their clothing is some of the edgiest gear on the market. The look is backed up...

Airflo Gets Good and Salty

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AIRFLO HAS BEEN KNOCKING IT OUT OF THE PARK LATELY. Their Super Dri line, which came out earlier this year is one of the best trout lines I've ever cast. You can read more about that line HERE. Now Airflo is stepping up their saltwater game...