Quality fly-fishing rods and reels at real-world prices, that’s Echo.

Some very cool offerings this year from one of my favorite fly fishing brands. New kits for beginning anglers come with rod, reel, line and case for $250. New switch and spey models in the Swing family of rods and some remarkable new BAG fiberglass rods in 8 foot length. These rods feel amazing. If you are a glass-head, you need to cast these rods.

Perhaps most exciting is the new Bravo reel. A serious fish stopper with a sealed carbon fiber drag. The fit and finish of these reels is way beyond what you’d expect at their $140 price tag. The drag is designed to be disassembled and cleaned, if necessary, without tools so that it can be done by the angler, on the river.

Watch this video to see all the new fly-fishing rods and reels from Echo.