Here is a digital copy of a full page ad in the Miami Herald, an open letter to Governor Rick Scott and the FL legislature from Orvis CEO Perk Perkins.
It’s refreshing, in these days of corporate excess, to see a company and it’s leaders put their money where their mouths are. I don’t know of a company in fly fishing who does more for the natural resources we enjoy than Orvis. In particular, through the vision of Perk Perkins.
I don’t know Perk well. We email once in a while and I know him to be a thoughtful guy. I do know him by his deeds, and especially his work in conservation. The list of organizations he has sat on the boards of is impressive. More impressive is the 5% of pre-tax profits Orvis donates to conservation.
Orvis has dedicated itself to the Now or Neverglades campaign. Running this ad, which is sure to ruffle some very powerful feathers In the sugar industry took backbone. It would have been much easier to play it safe, and much less effective.
Good work Perk! And thank you for all that you do for us, the angling community.
If you haven’t seen this video, please take a minute to watch.