Cool + Dry = Under Armour

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I see more and more anglers wearing Under Armour. With good reason. Under Armour's fishing products division has been killing it with tech clothing that looks good and works. For 2016 UA is focusing on keeping you cool and dry with two new product lines. Cool...

AFFTA – Making Fly Shops Great

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By Rob Parkins WHAT DO GREAT FLY SHOPS HAVE IN COMMON WITH JOHN F. KENNEDY AND MARTIN LUTHER KING? I’M SURE YOU CAN COME UP WITH A FEW INAPPROPRIATE COMMENTS, BUT THE ANSWER IS “VISION”. Last week, Bozeman, Montana, saw 100 owners, managers and employees from 40-plus...

8 Elements of Fly Design to Follow for Imitating Trout Food Sources

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When tying fly patterns, it's very important that you try your best to incorporate several different elements of fly design to increase their effectiveness. No one knows with complete certainty what order or priority trout rank each element of a food source or fly pattern,...

Understanding Fly Line Tapers and Diagrams

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Buying a fly line doesn't have to be a leap of faith. For many anglers, fly lines and their characteristics are a huge mystery. They know that different fly lines cast differently and that some suit their needs or casting styles better than others but...

Sunday Classic / Don’t Gink it, Sink It

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Ever been on a trout stream during a blanket hatch and no matter how many times you drift your floating imitation over the rising fish, it's ignored? I've experienced this frustrating situation many times on the water. When this happened in the past, I used...