Saturday Shoutout / 50/50 Video

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I absolutely love this video and I love Orvis for making it.

It’s not common, especially these days, to find a company that steps up and take risks just to do what’s right. Let alone one willing to make public the worst feedback they receive from their customers. That’s a company with principals.

Watch this short video and you’ll see what I mean.

Learn more about 50/50 on the water.


Louis Cahill
Gink & Gasoline
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7 thoughts on “Saturday Shoutout / 50/50 Video

  1. Trout have no gender bias; the vast majority of fly fishermen have no gender bias either. Orvis and the rest of the industry have a pro female bias because it doubles their market niche. I just don’t get the call for “parity”? Where exactly is the “disparity”? Can someone (ladies?) please help an old timer like me understand which obstacles and barriers men can knock down to help more women enjoy the sport of fly fishing? If you are a woman who somehow feels unwelcomed in this male dominated sport, please understand that being female cannot possibly limit your access to the knowledge and the skills necessary for success. Ignore any rude or inconsiderate angler you encounter and please understand that this type of fly guy treats us the same. Men have absolutely no advantage over women in fly fishing as they do in other more physically demanding sports. It is a sport that humbles the best of us, and feedback comes easy: just listen to the trout, they will always tell you how good you are. As Lefty Kreh famously remarked, “There is more BS in fly fishing than in a Kansas feedlot.” Fly fishing isn’t rocket science: buy the gear, tie some flies, read up, practice your casting, and go fly fishing. Us fly guys will gladly welcome fly gals into the sport, especially if they do it for the right reasons. But ladies, if you do it just to prove to men that you can do anything we can, credibility and respect will not be earned. Do it for a genuine love of the sport. And for god’s sake let’s not turn this into a battle of the genders, there will be no winners. Never forget, the only real obstacle that stands in the way of anyone from entering the sport is personal desire, not the attitudes and opinions of others. Good luck ladies and looking forward to seeing more of you out there enjoying the ultimate outdoor experience.

    • Rick,
      I think your welcoming words to women regarding women and fly fishing are great. However, I don’t think that as men we fully appreciate how screwed up our social and legal practices are in terms of fairness to women. Over the past few years my eyes have been opened to this through the experiences of females in my family.

  2. If you take a good look at the Orvis product line, they seem to primarily sell clothing. Having been to my local Orvis store on several occasions, the majority of the square footage of their store is dedicated to clothing. Based on the time I spent in the outdoor industry, a Patagonia Store manager (female) said it best, “women buy more clothes.” This seems like a no brainer for Orvis.

  3. Does inclusion really need take on political and emotional overtones? How about “you are welcome anytime, we would love to have you” followed by genuine enthusiasm for newbies irrespective or race, religion, or gender? I’m not sure a lecture helps welcome all comers.

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