MidCurrent, which reaches the largest audience of any fly fishing media brand, and Angling Trade, the only publication (and website) specifically targeting the business of fly fishing, will partner on a “Fly Fishing Gear Guide” and other gear-specific content related to fly fishing products and services.

The co-branded joint venture will include online gear reviews, product listings, and a manufacturer database in both consumer-focused and business-focused versions. MidCurrent/Angling Trade will also produce a printed “Fly Fishing gear Guide” annually for angling consumers.

Kirk Deeter and Tim Romano, co-publishers of Angling Trade, will assume roles as co-editors of gear content for MidCurrent. The companies will integrate editorial, sales, and marketing resources related to coverage of fly fishing products and services.

The partnership combines the resources of the largest consumer media brand in fly fishing with the media outlet that reaches every manufacturer and retailer of fly fishing products in North America.

“It’s a classic yin-and-yang relationship. Fly fishers are keenly interested and in tune with the latest and greatest product-gear is the factor that drives this market, for both retailers and consumers,” said Kirk Deeter, co-publisher and editor of Angling Trade. ”

For more details on this partneship visit the websites of either MidCurrent or Angling Trade.

Keep it Reel,